DGM/GM - Influencer Marketing - Building Material Industry

- Managing Rs 50 Cr + Budget for influencer marketing activities

- Proactively managing 360-degree Branding aspects including BTL, Digital, Consumer Research

- Increasing market share across segments and territories by developing marketing plans and programs

- Formulating trade schemes, loyalty schemes on quarterly / monthly basis for achieving better product mix, higher counter share

- Administering Secondary / Tertiary sales through various BTL & Activation campaigns

- Managing end to end Loyalty program, delivery owned Loyalty engine, Loyalty App & Database to brand

- Research consumer markets, monitored market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits

- Monitor market trends and administered advertising and marketing activities to ensure the right message was delivered for their product or service

- Ensure that the products, services and product lines that fall under their domain resonate with current and potential customers

- Understanding platforms, channels, and strategies/ approaches that enabled brand marketing department to reach all these audiences

- Leading brand strategy and drive the operational delivery of strategy, inclusive of communications campaigns and network building

- Managing the marketing function with emphasis on championing the brand and expanding the customer base

- Conceiving and implementing integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives and executed customer relationship management strategy

Narayan - 9819147645
PAN India Recruiters
Mumbai