DGM/GM - Channel Sales & Modern Trade - FMCG

Responsible for the Sales and Distribution of multi Categories, achieving business goals of the Zone. - Provide support in terms of resolving issues; build creativity & inspiring the team. - Responsible for business forecasting RSF, tracking and coordinating with Team - For all categories.

- Conversion of leads received through various marketing channels

- Preparing short-term and long-term sales plan towards reaching the assigned goals

- Consistently achieve revenue targets in line with team/organizational objectives

- Proactively identifying cross-selling/up-selling opportunities with the existing customers

- Identifying references through the existing customer base to increase the sales pipeline

- Customer Relationship Management

- Key Account Management

- Managing pre-sales to post-sales support activities for the assigned

- Follow up on leads and conduct research to identify potential prospects.

- Consistently achieve revenue targets in line with team/organizational objectives.

- To understand customer requirements in the geography assigned and future product portfolio improvement based on past customer feedback.

- Prepare the Modern Trade sales strategy & growth plans in line with business strategy

- Key responsibility as the Head of Modern trade is to drive profitability and deliver on the Revenue and Share parameters.

- Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy.

- Lead resource for planning portfolio growth initiatives with accounts, assortment planning, launch planning and execution, development and execution of Joint Business Plans.

- Category management and Promotion planning.

- Driving operational efficiency for modern trade channel.

- Monitoring performance and taking corrective actions

- Responsible for achieving planned sales by channel and customer

- Achieving consistent growth by managing various internal and external stakeholders.

- Work within allocated promotional cost and ensure effective spending in driving sales and brand building.

- Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts.