CORE COMPETENCIES: - Devising a marketing calendar to enhance brand image and drive brand preferences among audiences vis-a-vis competition to increase admits/footfalls through campaigns &amp; promotions. A data driven marketing person with eye for details. - A high energy person who produces high quality work with strong attention to details. Ready to support options to achieve their KPIs and leadership skills to manager and mentor a team. - Proven experience in conceptualizing &amp; implementing compelling campaigns &amp; marketing initiatives - ATL &amp; BTL incl. digital platforms and media - Ability to Adapt, Innovate &amp; Collaborate with internal and external stakeholders for achieving business excellence - Building, Training &amp; leading a competent and motivated team for higher performance JOB DESCRIPTION: - A seasoned marketing resource who is responsible for the overall brand health of India's leading cinema exhibition chain, reporting into the head of marketing (AVP) - Ownership of Engagement and Vitality Calendar, enhancing the PVR brand image in the minds of the audience, driving brand preferences among audiences vis-a-vis competition cinemas, increase admits/footfalls by running various campaigns &amp; promotions and provide support to the F&amp;B vertical to launch its various products with a view to increase SPH (spent per head) both in terms of value &amp; volume. - Performance mapping and taking corrective action to improve results/revenue growth - Defining a design language for the brand that extends to all communication, static &amp; animated art, uniform and other aspects of the business Salary offered: 14-20LPA

Gurgaon/Gurugram

DGM/General Manager - Marketing - Broadcast Media 

DGM/General Manager - Marketing - Broadcast Media  ,Job Description for DGM/General Manager - Marketing - Broadcast Media  in Executive Search in  Gurgaon/Gurugram for (12-14) years of experience. Apply Now!

Job Description for DGM/General Manager - Marketing - Broadcast Media  in Executive Search in  Gurgaon/Gurugram for (12-14) years of experience. Apply Now!