DGM - Branding - Internet/Online

We have been mandated by a large conglomerate is into Metal & Mining business for the below mentioned role.

Job Description:

Position : DGM- Branding

Location : Kolkata / Delhi

Brand Strategy and Planning:

- Develop and implement comprehensive brand strategies to enhance market presence and brand equity.

- Conduct market research to identify trends, competitor activities, and customer preferences.

- Collaborate with cross-functional teams to align brand strategies with business objectives.

Brand Communication:

- Oversee the creation of compelling and consistent brand messaging across various channels.

- Develop and manage advertising campaigns, both online and offline, to effectively reach target audiences.

- Ensure brand guidelines are adhered to in all communication materials.

Partnerships and Collaborations:

- Identify and negotiate strategic partnerships to enhance the brand's reach and relevance.

- Collaborate with external agencies and partners to execute joint marketing initiatives.

Brand Performance Analysis:

- Monitor and analyze key performance indicators (KPIs) related to brand awareness, customer perception, and engagement.

- Use data-driven insights to refine and optimize branding strategies for maximum impact.

Team Leadership:

- Lead and inspire a team of marketing professionals, fostering a collaborative and innovative work environment.

- Provide guidance and mentorship to team members, ensuring their professional growth.

Requirements:

- Master's degree in Marketing, Business, or a related field.

- Proven experience in brand management, preferably in the food and beverage or technology industry.

- Strong strategic thinking and analytical skills.

- Excellent communication and interpersonal skills.

- Ability to work in a fast-paced, dynamic environment.

- Familiarity with digital marketing trends and platforms.