DGM - Brand Activation - FMCG

Would like to discuss with you regarding an opening for DGM Brand Activation.

Location : Mumbai

Reports to: Brand Head.

Department - Brand Team.

Function - Corporate Marketing.

Please go through the below JD and revert if interested with your word format cv and CTC details (Fixed and Variables) and Expected CTC .

Creating brand engagement in order to strengthen brand affinity, support brand building efforts and generate trials in some cases

- Initiate and develop 360 communication along with execution for thematic campaigns, new product launches such as music/ Sports, existing product support such as Prepaid offers, Postpaid, Mobile Internet, National Tariffs

- These campaigns would be at a national level and would require campaign management at an on ground level as well as on the digital medium

- Develop objectives for each activation plan, develop plans with agencies and monitor implementation with clearly defined milestones and develop metrics to evaluate success

- Work with the research and business to evaluate success of each campaign

- Develop guidelines for national activation plans for Circles to implement at local levels

- Develop guidelines for sponsorship in such a manner that brand engagement and amplification are at the core of the sponsorship initiative

Circle Communication

- Guide circles to help formulate circle marketing communication calendars

- Plan activities/ events based on market & business priorities

- Provide guidance to circles for sponsorships and activation programs so that sponsorships are used to build brand engagement and strengthen brand affinity

- Review every piece of work that is created across all circles

- Provide guidance on communication propositions development

- Create standardized communication for products and services

- Transfer best practices across circles

- Maintain consistency and work closely with the global team to comply & develop global guidelines

- Ensure speed to market of all pieces

- Develop and assist execution on all large scale circle or campaign events.

- Provide support to the enterprise communication team

Events & Sponsorship

- Plan, Organise, manage and execute all external and internal corporate events

- Develop sponsorship execution guidelines for Corporate / Circles

Work closely with the global team and various local partners to ensure extraction of value and impact from all sponsorship deals

Email & Direct Marketing

- Trade Communication

Corporate Responsibility

- Create internal communication plans to increase awareness of key issues within the company and encourage every employee to become an ambassador for CR

Plan & manage the communication to the right external audience

Agency and team management

- Deliver sharp briefs to the agencies that brings alive the varied objectives of multiple events

- Evaluate the creative as well as commercial aspect of agency proposals

- Supervise/ manage /monitor the agency as communication partners to develop communication, ensure compliance with guidelines, consistency and speed to market.

- Ensure quality deliverables by the agency as well as compliance with corporate values such as HSW

- Periodical reviews with the agency on the work done and a competitive analysis to develop benchmarks and way forwards.

Internal communication

- Plan, Develop and execute all internal campaigns & events

- Liaison with all internal departments to understand their need and deliver appropriate and timely communication.

- To ensure uniformity in communication. And maintain a brand look and feel for all internal communication.

- Identify and develop differentiated merchandise for employees and customers

- Develop, manage and execute various internal Projects and Events

- Ensure cordial relation & proper understanding with all internal teams so that objectives are collectively met

Financials and Misc

- Timely process bills to ensure that vendors get paid on time

- Vendor relationship management to get the best deal from them

Work experience should have included a mix of strategic brand thinking, activation and communication development even if communication does not include large national campaigns

Chaitali A.
Sr. Consultant - Recruitment.
Right Resource
Executive Search Consultants
Tel: +91 22-25913464