DGM/AGM - Branding - Iron & Steel Industry

DGM/ Add. GM- Branding

- Manpower Resources India Pvt. Ltd., is a leading Executive Search & Selection Company offers recruitment services to Manufacturing, Engineering, Infrastructure & Healthcare domain.

- We have been mandated by a large conglomerate for the below mentioned role.

Company: A large conglomerate into Iron & Steel Industry.

Position Name : DGM / Additional GM - Branding

Location : Chaibasa, Jharkhand

Experience : 15-22 Years

Key Result Areas:

- Develop Annual Marketing Strategy (Digital Media, Promotions). Conceptualize, design and implement marketing communication strategies for effective positioning of product/ brand

- Responsible for ensuring brand consistency at zones while defining scope of customization

- Manage a team of marketing people working on brand initiatives

- Create brand management strategy, brand building, brand positioning, brand mapping & evaluation.

- To plan and execute all the ATL and BTL activities as per the requirement of Brand/Products.

- Align the company around the brand's direction, choices and tactics.

- Strategizing, planning and tracking zonal brand building budgets.

- Ensuring regular reviews of Zonal brand building so that there is continuous dialogue between the central team and zones. Ensuring content and idea support to zones for branding related activities.