Desire Desire - Digital Marketing Manager - Startup

Digital Marketing Manager - eCommerce Startup

We are looking for a dynamic Digital Marketing Manager to join our team

Role & Responsibilities

- Drive Customer Acquisition, Conversion and Retention through Paid as well as Organic Channels

- Plan and Execute Digital Marketing strategy to meet key Marketing objectives of Acquisition and Conversion across Search (both organic and paid), Social Media, Inbound, Affiliate, and Email Marketing.

- Design and Drive Retention & Loyalty programs

- Organize and execute all digital marketing campaigns, web improvements, landing page launches, etc.

- Organize content to build and grow traffic across web and mobile

- Measure and report performance of all digital marketing campaigns as well as channels and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute and measure experiments and conversion tests for various campaigns and channels

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Optimize user funnels constantly

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Optimize website and social media channels for SEO as well as usability

- Develop, evaluate and oversee the implementation of A/B testing protocols and procedures

- 5-7 years of relevant experience in Digital Marketing in a B2C Ecommerce or Consumer Internet Setup

- Must be an expert in Affiliate, Email and Inbound Marketing

- Should have in-depth understanding and hands on experience of SEM and Social Media Marketing

- Should have handled sizable SEM/SMM campaigns

- Should have an in-depth knowledge of the digital (web & mobile) advertising ecosystem in terms of publishers, ad networks and programmatic channels

- Should have complete hands-on experience of web analytics tools like Google Analytics and mobile analytics tools

- Process and Data driven individual with good communication skills

- Ability to work in a fast-paced start-up environment