DesiDime.com - Product Marketing Manager

Responsibilities:

Work with the product & marketing team to implement annual marketing calendar in conjunction with overall business objectives.

Plan and execute marketing campaigns for brand building and demand generation utilizing various marketing channels such as digital marketing, search engine marketing, content marketing, social media, conferences & other related programs.

Collaborate with BD teams to develop and maintain targeted marketing campaigns that results in high-quality sales leads.

Track and measure campaign success, ROI analysis and social medial monitoring reports to improve processes and marketing efficiency.

Develop product positioning and messaging that differentiates our product in the market.

Sales enablement - communicate the value proposition of the product to the sales team that support the selling process of our product.

Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them.

Responsible for achieving Product Annual Volume and its Profitability.

Desired Skills and Experience:

3 - 5 years of product marketing experience, preferably an MBA in Marketing

Preferred experience with product launches and scaling, market Intelligence & branding

Excellent verbal and written communication skills are essential

Comfort in working with cross-functional teams, including sales, engineering, content, marketing, product & others teams.

Ability to prioritize multiple tasks effectively and able to switch between being fast and loose: fast to operate in a deadline-oriented work environment; loose to operate in an incubation mode that may not be deadline-oriented