DesiDime.com - Head - Online Marketing

We are looking for a passionate, highly talented Individual with 4 - 5 years of experience to formulate, execute, and oversee Online marketing Strategy for a leading performance marketing startup trying to address issues like behavioral ecommerce and contextual marketing. Ideal candidate is a strong individual contributor and can develop and lead a team of developers, and wants to continue in this dual role in a growing startup.

Core Responsibilities :

- Deliver online customer acquisition targets within the CPA budgets

- Develop and manage all online marketing channels across all countries and brands

- Utilizing a range of techniques including paid search - SEO, SEM, Email Marketing and SMO

- Understanding of Mobile App marketing and monetization would be added benfit

Search Engine Optimization :

- Develop long term SEO strategy that enables our website to be ranked highly for all key terms that target customers search for.

- Defining and Implementing SEO best practice for on-page content, URL structures, page title, meta-data and anchor text.

- Get high quality backlinks using ethical SEO techniques

- Regular monitoring of website ranking performance

- Identifying keywords with low difficulty to gain significant traffic.

Search Engine Marketing :

- Develop search engine marketing campaigns key focus will be on strategy development, execution and optimization.

- Keyword research

- Competitor Analysis

- Bidding strategy

- Measure and optimize ROI

Social Media Optimization :

- Responsibility for daily social media activity and creating a positive buzz about the company.

- Strategy and manage social media presence for the company.

- Increase the visibility and footprint on Facebook, Linkedin, Pinterest, Twitter and other social media websites.

- Monitor Latest trends in social media tools, trends and apply that knowledge.

Desired Skills and Experience :

- Managing all paid search and display programs & tracking conversion rates

- Web analytics and reporting

- Mange a growing team of online marketing executives

- Develop campaigns to target new market segments and expand our campaigns reach

- Manage daily spending budgets

- Keep all campaigns fully optimized at all times

- Build the lead over our competitors online

- Produce detailed analysis and report to the management on a regular and ad hoc basis

- Identify new suppliers ad networks and publishers to expand our campaigns

- Tracking conversions and revenue from affiliate merchants

- Help the Business Development team target merchants that are likely to enter into affiliate marketing relationships or those that are already participating in affiliate marketing but could be enhanced with a direct relationship.

- Report to executive team on detailed analysis on trends and concerns of the business

- Be on a constant watch for new affiliate programs and quickly begin marketing activities related to those new affiliate programs