Deputy Manager - Social Media - FMCG

- The purpose of the role is to plan and oversee execution and monitor the impact of our social content strategy for new launches, BAU and event campaigns.

- The role will also Include setting up our Influencer engagement program and fan community platform and overseeing them.

Job responsibilities :

- Planning social calendar for launches and events In line with the strategy, organization objectives and budget allocations

- Lead ORM for the brand and provide In-depth analysis of metrics related to social media marketing

- Planning Influencer program for creating exciting content for the brand

- Tracking latest social and Influencer trends

- Manage stakeholders across brand/ product, business, alliances, digital marketing

- Develop content strategies in collaboration with the other members of the marketing team

- Oversee and strategize on design with design team

- Monitor effective benchmarks for measuring the Impact of social media campaigns

Desired Candidate Profile :

- 3-6 years of prior social media experience in a consumer start-up

- Should be updated on latest trends in all social media platforms

- Bubbling with creative ideas/ thoughts around campaigns

- Has set-up or scaled up social media channels for their previous employers knows how to track the impact of all social media activities on business