Deputy Manager - Retail Trade Marketing

Industry - Retail

Category - Sales & Marketing

Job Type - Permanent

Job Description :

- The Retail Trade Marketing Manager would be responsible for planning and executing retail activation in shopping environment to engage target audience and drive walk-ins.

Client Details :

Our client is an MNC that produces sportswear. They build innovative sports products solutions and technologies to help athletes and active consumers achieve their goals

Description :

RETAIL MARKETING:

- Partner with subsidiaries to determine the retail objectives, initiatives and Campaigns.

- Plan and execute retail actuation's in shopping environment to engage target audience and drive walk-ins.

- Ensure world class in-store campaign executions (retail stores) as per the global plan.

- Execute activation plans and detailed budgets for the country.

- Ensure all Store opening programs are planned, shared, and executed in a timely manner.

- Develop and drive promotion plans in-store and in shopping environment to drive conversion.

- Ensure internal stakeholders are aligned for all retail communication.

- Align with HQ to establish best practices and expertise sharing.

- Work with activation agencies to develop result-oriented strategies and programs that increase consumer preference for the brand.

- Supervise external agencies on category initiatives, setting measurable objectives for new idea generation, media coverage and agency budgets

TRADE MARKETING :

- Develop communication materials for trade partners that enhance brand recognition and consumer preference in multi brand environment.

- Responsible for Trade events (Trade Shows) for channel partners every season highlighting product.

- Collections and marketing campaigns in an efficient manner.

- Work with the relevant stakeholders in delivering globally aligned trade marketing strategies regionally.

- Create activation plan to significantly improve the Brand and Business KPIs

- Ensure all brand marketing tactics live up to brand standards and expectations meet KPIs and are on-budget/on time and P/L follow up

Profile :

- 6 years of work experience in sports good industry

- PG in marketing

- Strong interpersonal/communication skills

- Creative thinking

- Cross functional liaison, communication and negotiation skills

- In-depth expertise of cost-efficient activation and implementation across all relevant channels

- Well-rounded marketing experience essentials across brand, digital, product and communications will be helpful

- Strong passion for Sports. Working in an MNC would be strongly preferred

Job Offer

- Ability to learn from the senior stakeholder

- Be part of a global brand

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Vineeta Arora on +91 124 452 5442

For your candidature to be considered on this job, you need to apply necessarily on the company's redirected page of this job. Please make sure you apply on the redirected page as well.