Deputy Manager - Product Marketing - Shower Door Category

Product Marketing for Shower Door Category

1. Business Development Manager for Shower Door Category

a. Started the Shower Door category

b. Responsible in making the category grow by 200% from first year to second year.

c. Building a pipeline for growth of another 100% from second year to third year, by winning project POs

2. Pricing :

a. Deriving at correct pricing for shower enclosures after considering cost, competition and consumer angle and then launching the pricing for sales team

b. Business Planning and Pricing responsibilities for the category over a five year horizon, managing a portfolio of over 250 SKUs at various stages of the product lifecycle

c. Topline and Bottomline of the business as well as category vitality, which is a metric of Innovation and speed of adoption of new products developed and launched.

3. Display & Launch of Shower Doors in West India

a. Cities: Mumbai, Ahmedabad, Baroda & Surat

b. Conducting and organizing launch events for architects

c. Displaying Shower Enclosures at dealers

d. Recruiting and training sales team for the same

4. Trade schemes for shower enclosures

a. Launching lucrative incentive schemes to make dealers interested in this new category

b. Launching an incentive scheme for sales team

5. New Product Development & Innovation

a. R&D and Market analysis for Steam Enclosures, Shower Seats, Shower Trays, Accessories and many such related products

b. GTM Strategy for all the above products

c. 5 year plan for NPD department

d. Process improvement and ATL/BTL planning

6. Marketing Communication for Shower Door Category

a. Making Sales Aides, category videos, ATL/BTL planning, etc.

Leading product and consumer research to launch Bathroom Furniture

- Understanding the market for bathroom furniture and vanities in India

- Working closely with the Wood Furniture Industry to understand the nuances of the business

- Understanding and using different kinds of wood material (Particle Board, MDF, Plywood and Solidwood) to figure out pros and cons of each and to find out which one is the best of bathroom conditions

- Working closely with the laminates industry to understand different decoration items available

- Exploring WPC (Wood Particle Composite) and PVC options to understand the future of this industry

- Working with different machines in this furniture industry like CNC Routing machines, cutting and gluing machines, pressing machines, post forming machines, etc to understand the realms of manufacturing