Deputy Manager - Performance Marketing - Retail

Performance Marketing

Job Description :

- As Performance Marketing Deputy Manager, you will be an integral part of the marketing team responsible for all digital marketing investment across performance channels. These channels include SEM, Remarketing, Prospecting and Affiliate plus all EDM and CRM.

- This is a new role in an expanding marketing team reflecting the aggressive growth targets for both eCommerce and Retail stores.

Client Details :

The specialty retailer is the top selling division of Fast Retailing Group. It has enjoyed strong growth by offering high-quality casual wear at reasonable prices. Their business model thrives on product design, manufacture, distribution and retail for women, men, children and infants.

Description :

- Create and implement performance marketing strategy to optimise ROI for both eCommerce and Retail stores

- Build robust performance measurement framework, developing and implementing ongoing reporting with actionable insights. Leverage data and best practice to optimise and improve channel performances.

- Centre of expertise for all things performance marketing including SEM, Remarketing, Prospecting and Affiliate

- Manage CRM program including database acquisition, data enrichment, customer engagement and reporting.

- Develop and manage weekly eDM program ensuring cross functional alignment across eCommerce, Operations and Marketing.

- Manage agency relationships in delivery of performance marketing programs

- Build business case/s to increase overall marketing investment

- Thought leadership in paid/performance digital staying on top of industry updates and relevant business impacts, identifying opportunities to improve efficiency and adopt new marketing technologies.

- Creating each channel KPIs to achieve sales and traffic based on the data analysis

- Making customer segment for optimal communication

- Work closely with broader marketing and eCommerce teams to ensure all activities are aligned with broader marketing campaigns.

Profile :

- 5+ years' experience in digital marketing either in digital agency or omni channel retail environment

- Demonstrated ability to develop and manage performance marketing programs to deliver strong ROI

- Strong financial acumen and high level of analytical skills

- Experience with Salesforce Marketing Cloud and Advertising Studio including managing customer data and engagement, building and sending eDMs including segmentation, journeys and triggered emails

- Experience and knowledge of tools such as Abobe Campaign Manager, Google Analytics 360, Hootsuite

- Demonstrated sensitivity to cross cultural understanding

- Desirable skill - writing and executing SQL

Education :

- Graduate/ MBA from a Good institute

- Preferred Digital Marketing certification with application experience

Job Offer :

Opportunity to create something from scratch, experience in integrated online and offline marketing and an opportunity to grow with the company as the company grows in India.

Our career development system is 100% merit based. Becoming successful in this role will be a fantastic starting point to build an exciting career in our company which is fast expanding globally.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Vineeta Arora on +91 124 452 5442. The Apply Button will redirect you to website. Please apply there as well.