Deputy Manager - Performance Marketing - BFSI

Education: Ideally a post-graduate in business, marketing, IT, digital etc.

Should have done most or many of these certifications:

- Google Ad certifications

- Search

- Display

- Video

- Measurement

- Google Analytics Individual Qualification (GAIQ)

- Meta certifications

- Facebook blueprint ( Digital Marketing Associate, Media Planning professional)

- Hubspot In-bound Marketing

- Linkedin Marketing Certification

- Adobe Digital Marketing accreditation

- Certified Information System security professional (Cyber Security)

- Conversion Optimisation certification

- Mobile Marketing Association certification

- SEO certification

Experience: 5-7years in Digital Marketing alone

Organisation/ Industry background:

- Preferred - BFSI, Auto, Startups. Can also look at exceptional agency folks who have worked closely with top clients in these sectors.

- Should have worked in environments where both process orientation and subject depth as well as "hustle" are important.

- Should have worked in places having tight deadlines and a need to be agile.

Personality: Should have a growth mindset, be resilient.

Key Responsibility:

- Develop and implement performance marketing strategies.

- Campaign planning and execution.

- Conversion rate optimisation (including re-engage strategies) and new user acquisition.

- Retention strategy and customer life-cycle management.

- Data analysis and insights, review and reporting.

- Market research and competitive analysis.

- Forecasting and goal setting

- Technology and tool management and new tool / technology induction.

- Agency and partner management

- Work with stakeholders - both internal (Brand, Marketing & Sales teams) and external stakeholders (Agencies and Partners)

- Marketing and Sales Cloud management