Deputy Manager - Brand & Digital Marketing - Manufacturing Firm

Corporate Brand & Product Communication:

- To develop external design agencies and build suitable brochures, the company website, charts, displays, banners, etc.

- To develop, maintain and upgrade a harmonious design platform throughout company's collaterals, documents, presentations, signage's etc.

- Developing and monitor strategies and tactics to boost the company's reputation through marketing and drive qualified traffic.

- Creating story boards stitching together briefs of several campaigns that are run.

- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.

- Build strategic relationships and partners with key industry players, agencies, and vendors.

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

- Analyze consumer behavior and adjust email and advertising campaigns accordingly.

- Developing creatives for below the line activities like exhibition, shows, events and in field promotions.