Deputy Manager - Analyst - Marketing Data - Hospitality

Job Overview:

We are seeking a highly motivated and experienced Data Analyst to join our dynamic marketing team.

Roles and Responsibilities:

- Analyze and interpret data from various marketing channels (social media, email campaigns, paid advertising, Loyalty etc.) to measure effectiveness and ROI.

- Develop dashboards and reports to track marketing KPIs, including conversion rates, customer acquisition cost (CAC), lifetime value (LTV), and other metrics.

- Perform segmentation analysis to identify target audiences and optimize campaign performance.

- Collaborate with the marketing team to design A/B tests and other experiments, analyzing results to refine marketing strategies.

- Identify trends and insights from data analysis, providing actionable recommendations for campaign improvements.

- Utilize predictive modeling to forecast marketing outcomes and optimize budget allocation.

- Monitor market trends, competitor performance, and consumer behavior, translating findings into data-driven strategies.

- Ensure data accuracy and integrity in reports by working with technologies team to manage databases and marketing data sources.

- Present data findings and insights to cross-functional teams, including senior management, to influence strategic marketing decisions.

- Create and Optimize the end-to-end Dashboards around all marketing initiatives

Qualifications:

Relevant Experience:

- Minimum 4-6 years of proven experience in data management or similar role in a B2C environment.

- Proven experience as an Analytics Manager or Data Scientist

- Solid experience in data analysis and reporting; industry experience is a plus