Deputy Head - Marketing - FMCG

- At present, We are having an urgent opening for Deputy Head - Marketing for a REPUTED FMCG Co based at KOLKATA location.

- The company is a fast-growing FMCG company with a yearly turnover of 3000+ crores having its international presence in Bangladesh, GCC countries, Nepal and ROW market.

- Looking for an incumbent who is strong in handling end to end marketing activities of Personal Care and beauty products.

The incumbent:

- Assumes for group of brand responsibility for monitoring all marketing & and branding activities while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products.

- Directs the evaluation of brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures co-ordination with sales department to implement & monitor all marketing initiatives.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

Operational:

- Guides brand & category managers to develop these strategies into detailed marketing plans and executions.

- Ensures individual brand focus is maintained through all possible media options and coordinates with Corporate communication to ensure alignment of branding strategy of

- Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.

- Takes overall responsibility for Product Conceptualization, positioning & New product development in co-ordination with R&D.

- Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy.

- Co-ordinates with Market research agencies to get feedback on existing products and on their availability & brand equity.

- Co-ordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.

- Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands.

- Regularly collects and analyses competitor information through market intelligence and other sources.

- Scans the business environment on a continuous basis to identify, analyse and capture market trends and demands and provides developmental feedback for capability building targeted at catering to the market's present and future requirement.

- Develops market entry strategy for previously untapped geographies based on market intelligence.

- Evaluates marketing consultants employed on their deliverables and ensures desired results are achieved.

- Develops standardized Systems and Processes to enhance performance and remove redundancies.