Posted By
Posted in
Sales & Marketing
Job Code
1407566
- At present, We are having an urgent opening for Deputy Head - Marketing for a REPUTED FMCG Co based at KOLKATA location.
- The company is a fast-growing FMCG company with a yearly turnover of 3000+ crores having its international presence in Bangladesh, GCC countries, Nepal and ROW market.
- Looking for an incumbent who is strong in handling end to end marketing activities of Personal Care and beauty products.
The incumbent:
- Assumes for group of brand responsibility for monitoring all marketing & and branding activities while maintaining brand focus internally & externally.
- Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products.
- Directs the evaluation of brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.
- Assumes overall responsibility for Brand Activation.
- Ensures co-ordination with sales department to implement & monitor all marketing initiatives.
- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.
Operational:
- Guides brand & category managers to develop these strategies into detailed marketing plans and executions.
- Ensures individual brand focus is maintained through all possible media options and coordinates with Corporate communication to ensure alignment of branding strategy of
- Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.
- Takes overall responsibility for Product Conceptualization, positioning & New product development in co-ordination with R&D.
- Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy.
- Co-ordinates with Market research agencies to get feedback on existing products and on their availability & brand equity.
- Co-ordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.
- Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands.
- Regularly collects and analyses competitor information through market intelligence and other sources.
- Scans the business environment on a continuous basis to identify, analyse and capture market trends and demands and provides developmental feedback for capability building targeted at catering to the market's present and future requirement.
- Develops market entry strategy for previously untapped geographies based on market intelligence.
- Evaluates marketing consultants employed on their deliverables and ensures desired results are achieved.
- Develops standardized Systems and Processes to enhance performance and remove redundancies.
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Posted By
Posted in
Sales & Marketing
Job Code
1407566