Deputy General Manager - Strategic Alliance Marketing - IT

Strategic Alliance Marketing role for Mumbai, Delhi, Bangalore at DGM level

Responsibilities:

- Own creation and execution of an integrated Marketing Plan to leverage the Alliance partnerships for growing Reputation, new demand creation and supporting joint market engagement

- Plan and execute high impact joint programs aimed at increasing awareness on the association between Company and Alliance Partners in the market

- Acquire, grow and manage Market Development Fund (MDF) and other resources from the Alliances

- Manage allocation and utilization of the Alliances Marketing budget globally to support joint marketing programs

- Develop and manage deep relationships with key Marketing and business stakeholders in the Alliances organization to identify and leverage synergies to grow joint market positioning and accelerate growth for joint propositions/services

- Build market relevant joint value propositions and end-customer focused themes to enable market engagement. Leverage Alliances marketing channels to grow and expand market reach in the target segments

- Collaborate with Regional Marketing, Product Marketing and other central functions to build an Alliances focus across every relevant initiative in organisation and achieve higher business impact by leveraging Alliances resources/relationships

- Support and enable the key stakeholders working with the Alliances across Product and Sales organization

- Measure, report and optimize the business impact and outcomes of all Alliances Marketing initiatives

- MBA or equivalent

- 10+ years of work experience with at-least 5 years of B2B technology marketing experience

- At-least 3 years of experience in a senior Alliances marketing role in B2B technology companies