Deputy General Manager/Senior Manager - Marketing - Real Estate

Position: DGM/SM - Marketing

Location: Thane

Experience: 4 - 5 Years

Job Description:

Strategic:

- To be involved in developing the annual marketing and strategy plan for assigned projects

- To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities.

- To draw up and track regularly the marketing budget Manage and develop the agency relationships

- Identifying and tying up with partners for events etc

Operational:

- To handle day to day activities pertaining to the department

- Cross functional interaction

- Agency relationship management

- Briefing agencies, following up on the day's tasks, manage consolidated feedback and ensure that the deliveries are as per the brief;

- Market research through visiting competition projects, tabulating, analysing and presenting a report on a regular basis to the management

- To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities

- To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy

- To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines

- To track actual spends and ensure costs are within the overall budget allocated

- To provide inputs to Vendors on the development of communication material

- To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc.

- To monitor competitor activities, and based on the same undertake timely market intervention.

Internal & External Interactions:

- Internal: Top management, Function Heads Marketing & Sales, Sales, Design, CRM

- External: Advertising Agency, Media agency, Digital Agency, Outdoor agency, PR agency, Event agencies, Vendors and others