Deputy General Manager Marketing, TV Network
Duties & Responsibilities :
- Does marketing planning including competitive analysis, customer segment selection and penetration plans.
- Gathers and analyzes data on competitor activity and service differentiators by using simple statistical tools and in-house qualitative research.
- Oversees marketing communications including BTL promotions and events collateral materials.
- This involves providing market insight to the agency, aligning on specific business goal to be addressed, and creative brief, tracking agency performance, managing logistics & costs with multiple vendors and overseeing ground execution.
- Marketing & Promotional activities.
- Vendor & Distributors coordination.
- Agency coordination.
- Should have fair understanding about role & responsibilities of marketing research.
- Managing ATL Media Investment across India.
- Media Alliances leading to maximum visibility for movies.
- Social Media marketing including Face book, YouTube, Google, and Twitter.
- Merchandising.
- Event Activations.
- Responsible towards Control & Planning of Marketing Budgets.
- Should have understanding about BARC research.
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