Deputy General Manager - Marketing - Real Estate - IIM/FMS/XLRI/IIFT/SP Jain/JBIMS/NMIMS

Dimensions :

- Financial - Full accountability for development of pricing and pricing strategies along with commercial budget(s) spend and allocation. Responsibility towards maximizing gross contribution at segment and brand level at targeted sales volume

- Market Complexity - This role will lead the innovation & launch agenda across brands and segments as well as future hunting grounds

- Leadership Responsibilities - Leading and influencing a cross functional team and key stakeholders

Leading the concept development process

Leading commercialization and revenue generation of new and ongoing brands

Purpose of Role :

- The opportunity space is large and diverse, as well as attractive & challenging. This role will require strong strategic skills, as it will lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories.

- A key part of this role is to also ensure the use of creative excellence, disciplined project leadership and management in crafting new opportunities from multiple start points.

- The ability to navigate through key stakeholders within the organization will be necessary for success and traction. As a key business stakeholder you will also be the repository of learning for future opportunities, on which the business will lean on for development of business strategies.

Top 3-5 Accountabilities :

a) Revenue generation (residential sales turnover of ~Rs.7000 cr. in FY 2010-1; top 2 in India)

b) P&L Management (brands with LCV ranging from Rs. 300 cr. to Rs. 18,000 cr. )

c) Market Share (we are no. 1 in all India sales for CY 11 & in Mumbai Metropolitan Region the next 5 players add up to our numbers)

d) Brand imagery (most desired real estate brand in Mumbai as per syndicated research by a top research firm and also the no.1 spender in the RE category)

Qualifications and Experience Required :

- Candidates from top b-schools (IIMs, FMS, XLRI, IIFT, SP Jain, JBIMS, NMIMS preferred), currently working with best FMCG, consumer durables, automobiles or other consumer facing businesses.

- Candidates should have had hands-on experience on marketing launches, using marketing channels to create qualitative - quantitative value for the brand, anchoring research & consumer insights, exposure to brand management practices, proven marketing strategy execution capabilities.

People & Competencies :

Personal :

- Leadership

- Unhindered sense of team work and strong communication to build networks

- Never giving-up spirit- =- able to get action, convince and finally get agreement

- Flexibility, ability to adapt to fast-changing environment

Business :

- Quality of thinking (strategic, structured and problem solving)

- Vision based approach rather with the balance of task based

- Able project manager

- Understand and influence the key functions to ensure strategy delivery

- Output-orientated along consumer & market - oriented