Deputy General Manager - Marketing - Real Estate

Client: Our client is a prominent player in the Real Estate and Infrastructure Development sector, with a focus on residential, commercial, and infrastructure projects.

Industry : Candidates with 360 degree Marketing experience within Real Estate Companies only.

Desired Candidate Profile:.

- Proficient in real estate terminology, basic RERA guidelines, and project-related regulations.

- Familiarity with current projects, including inventory, pricing, offers, and financial aspects.

- Strong grasp of marketing principles, encompassing ATL, BTL, and digital channels, with a focus on digital marketing.

- Skilled in budget management for marketing initiatives.

- Effective coordination and management of agencies and vendors.

- Expertise in brand management, liaising with creative agencies for marketing collaterals.

- Thorough understanding of branding materials and their quality execution.

- Analytical mindset for lead and booking analysis, customer profiling, and targeting.

- Proficient in generating leads and walk-ins through comprehensive marketing strategies.

- Ability to devise and execute sales-driven campaign plans.

- Focus on enhancing customer and site experiences.

- Conducting call center training, quality audits, and pitch improvement.

- Collaborating closely with the sales team to address project sales challenges and gather market insights.

- Conducting regular competitive analysis and presenting findings to management.

- Willingness to travel extensively as needed.

- A team player, capable of working closely with various departments including sales, design, engineering, CRM, estates, and finance.

Educational Qualification and Experience:.

- MBA with a specialization in marketing and 5 to 10 years of relevant experience.

- Proficiency in MS Office tools.