Deputy General Manager - Marketing - FMCG Products

Our client is an FMCG company -that has constantly evolved keeping in sync with the changing consumer tastes.

We are looking for YOU to be responsible for :

- Developing overall brand plans for brand growth through integrated marketing plans

- Monitoring overall health of the brand through market visits, interaction with SalesForce and brand target achievements

- Liaise with social media team to own social media presence for the brands of the company, ensuring consistent visibility and relevant communication to aid brand visibility and engagement

- Conducting market research - execution and report results from surveys, polls, and other market research for the brand.

- Plan and supervise market activation at the Micro and Regional level

- Assessing the effectiveness of advertisements & Sales Promotional activities.

- Ideally, we expect you to be an MBA with 7 to 10 Years of experience in handling mainline FMCG categories/ brands and familiar with local languages (Malayalam/Tamil).

- And have prior experience in planning and executing marketing campaigns across different online/offline mediums.