Posted By
Posted in
Sales & Marketing
Job Code
991430
The position entails a multi-pronged and pragmatic approach in terms of building the business.
The various facets of the jobs are:
- Build and develop the marketing team
- Understands the consumer and market trends through the market research efforts of the company
- Defines marketing strategies to support the company's overall strategies and objectives
- Plans and organizes marketing functions and operations (new product development, branding, communications, activations etc.), and ensure they are in line with the brand architecture
- Designs and coordinates promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
- Creates a solid network of strategic partnerships with media, research ,creative agency etc - Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products
- Directs the evaluation of brand portfolio including brand definition & proposition, advertising concept,pricing, packaging, place and promotion for each category & brand
- Ensures coordination with sales department to implement & monitor all marketing initiatives
- Liaise with other departments such as Supply Chain, R&D, packaging, quality for successful implementation of marketing plans
- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers
- Responsible for translating brand vision and purpose into every marketing intervention
- Develops objectives, spearhead programs across marketing across multiple geographies and businesses
- Design effective marketing plans for emerging channels such as ecommerce, lifestyle etc
- Identify shopper insights to drive activations in general trade and modern trade
- Use analytics to further strengthen consumer engagement
Didn’t find the job appropriate? Report this Job
Posted By
Posted in
Sales & Marketing
Job Code
991430
Download the iimjobs app to
apply for jobs anywhere, anytime
Download on
App Store
Get it on
Google Play
Scan to Download