Our client is leading American MNC.
KEY RESPONSIBILITIES / ACCOUNTABILITIES
- Responsible to develop strategy for product positioning, portfolio management
- New Product launches
- Pricing strategies
- Forecasting & Budgeting
- Market research, Market intelligence and brand tracking
- Preparing and implementing marketing plans
- Responsible to develop marketing plans within the specified budget
- Responsible to allocate and manage segment promotional budgets to drive - strategic priorities and market share growth
- Responsible to develop Tactical solutions to improve product sales & - counter market forces
- Develop and implement advertising and sales promotion and - communication strategies - primarily BTL
PROFESSIONAL EXPERIENCE/QUALIFICATION - The incumbent should have 7 -12 years prior experience in Marketing.
Experience in Agriculture would be preferred.
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