Deputy General Manager - International Marketing - Healthcare - Africa Region

Qualification: MBA/MHA/MPH

Experience: 10+ years

Roles & Responsibilities:

- Responsible for developing Strategic long-range plans and annual marketing plans to exponentially increase international patients coming to the hospitals in India.

- Through adequate market orientation to identify key drivers, customer segments and develop positioning strategies for target segments for market mix execution in potential & existing international markets.

- Implement strategies to strengthen brand equity of in target countries to achieve the long term and short term growth plans.

- Study drivers and trends of a business and recommend for sustained growth of business.

- Co-ordinate with international teams in individual hospitals to drive marketing plan and activities that help drive international revenues as per plan and the annual calendar

- Formulating strategies (positioning, communication, Brand reminder inputs and other special campaigns) to increase market share of in international business.

- Agency / marcom team coordination for development of communication campaigns targeted to the international markets.

- All the grievances related to the patient should be heard and to be solved. If required solicit the intervention of administration.

- Weekly & Monthly reports shall be submitted.

- Diligent execution of the International Marketing plan, month by month to ensure continuous growth in revenues from identified international markets

- Market development activities in untapped / new markets to establish referral channels to drive patients to India

- Set-up, organize & manage CMEs / Clinics in international markets to drive referral patients to India

- Networking with Corporate bodies international bodies and the others to ensure

- Development of business contacts in new & existing geographies.

- Identifying newer approaches & business channels to drive international patients over & above existing channels.

- Identify newer geographies to build catchment areas for steady referral of international patients through OPDs, Information centres, CME, Press event initiatives.

- Identifying opportunities to acquire or partner with other providers for joint programs in international markets.

- Keep track of the competitor's business initiatives, future plans, etc. in international markets and analyze its impact on the business and develop future plans accordingly.

- Analyze and track the market intelligence data including environmental, customer & competitor information and initiatives and pre-empt its impact on the business.