Deputy General Manager - Global Marketing Alliances - Telecom

- MBA or equivalent & MDF - Market Development Fund

- Target Companies - Wipro, Accenture, Dell, HP, HCL, IBM, Infosys, TechM, Cognizant & other System Integrator.

- 8+ years of work experience with at least 3 years of B2B technology marketing experience

- At least 3 years of experience in a Senior Alliances marketing role in B2B technology companies

- Plan and execute high impact joint programs aimed at increasing awareness on the association between Company and Alliance Partners in the market.

- Acquire, grow and manage Market Development Fund (MDF) and other resources from the Alliances

- Develop and manage deep relationships

- Stakeholder Management

- Build market-relevant joint value propositions and end-customer focused themes to enable market engagement. Leverage Alliances marketing channels to grow and expand market reach in the target segments

- Collaborate with Regional Marketing, Product Marketing and other central functions to build an Alliances focus across every relevant initiative in Tata Communications and achieve higher business impact by leveraging Alliances resources/relationships

- Support and enable the key stakeholders working with the Alliances across Product and Sales organization

- Measure, report and optimize the business impact and outcomes of all Alliances Marketing initiatives

Amit 9810900610