We have an urgent role with one of the biggest consumer appliances group at Mumbai.
Role : DGM/GM Marketing
CTC : Upto 50 Lacs
Profile :
Must-Have Mandate :
Candidate should have at least 5-6 years of good team handling experience. People who are from electrical, fan, appliances, lighting backgrounds will be preferred. candidates should have PAN India experience for trade marketing.
Profile :
Scope and Summary of the Role
- Overall role is to plan, design and manage trade schemes across channels with the objective of increasing sales, visibility and category performance
- Collaborate with marketing, sales teams to strategize and plan for merchandising, POS activities, promotions etc.
- Design strategies and plan to achieve the overall business plan and growth for the category/channel
- Study and analyze past sales data to analyze the past performance of programs /activations /schemes and suggest improvements to Category / Channel plans.
- Analyze the current trends in the market with respect to the competitor's activations in the market.
- Understand retailer's buying behaviour and design plans that helps uncover more opportunities in the market.
- Conceptualize and design promotional gifts/offers, POP material, schemes/incentives/trade communication tools etc. for the promotion activities.
- Continuously monitor and evaluate the performance of the promotions to estimate ROI
- Complete responsibility for SPAC and complete ownership for managing and controlling the trade spend for the category/channel.
- Study and determine the most effective placement of products / SKUs channel-wise
- Conceptualize and implement innovative ideas in order to improve product presence in-store
- Continuously track and monitor the effective utilization/installation of visibility tools and POP materials and monitor the execution of activations and programs
Skill sets / competencies
- Strong organizational and leadership skills - ability to work with the cross-functional team with efficiency & attention to detail
- Strong understanding of consumer sales and distribution network development
- Ability to understand and contribute to the business direction for the company
- Strong analytical skills with ability to develop strategies, tactics and measurable implementation
- Creative and innovative in designing schemes.
Interested candidate with similar profile share cv
Ved
+91-9811762409
Didn’t find the job appropriate? Report this Job
Download the iimjobs app to
apply for jobs anywhere, anytime
Download on
App Store
Get it on
Google Play
Scan to Download