Deputy General Manager - Brand Marketing - FMCG/Retail/Real Estate

Job Description :

- The role is for marketing professionals with knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers.

- The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, active coordination with sales team to channelise & implement marketing strategies.

- The incumbent shall be driving ATL, BTL campaigns and shall be a guide to pre-sales to inhouse digital.

- A bias for high quality delivery with minimal will be key to success in this profile.

- The role also entails intensive work of New Product Development for projects with turnover of a few hundred crores

- Targeted Gross Contribution - in Value and %age terms as per business plan

- Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project

- Maximize brand valuation and maximize capability to charge price premium

- Brand: a) % change in public perception of target brand attributes as measured by third party survey b) % increase in actual brand spend over target budget - Competitor pricing change and sales transaction information speed (Response time in number of days)

Functional expertise :

- Building brand strategy

- New product development

- Effective consumer understating

- Brand communication development

- Go-to-market strategy