Deputy Chief Manager - Marketing - Internet/Online

Job Description:

- Create and execute quarterly / annual marketing plan in line with clear brand and product objectives for assigned markets.

- Execute insights-based initiatives for strategic national projects for enhancing Brand's equity and engagement as well as for new audience aggregation across platforms.

- Bring to the table a digital native perspective to the Brand plans.

- Creative development with agency partners.

- Work with external partners for development and execution of media plans and on-ground activation.

- Support internal teams for optimising circulation by execution of consumer promotion activities.

- Execution of strategic IPs, both national as well as for Northern markets and work with ad sales teams to get external sponsors on board for the same.

- Responsible for competitive tracking, data analysis and generation of MIS reports.

Required Qualifications and Skills:

- MBA from Tier 1 institute with 10-12 years' experience in Marketing / Brand Management

- Experience across Brand communications, Media execution (ATL + BTL), Digital (Performance marketing / Growth marketing, Social)

- High bias for action, ability to navigate ambiguity and work under pressure.

- Strong communication & stakeholder-management skills.

- Strong data-orientation, analysis and presentation abilities, knowledge of measurement tools and techniques, hunger to learn and experiment.