Dentsu Creative - Senior Manager - Public Relations - Digital Marketing

Job Title: Senior Manager - PR (Digital)

Location: Gurgaon

About Dentsu International:

- Dentsu International is a global leader in advertising and digital marketing, driving meaningful progress for clients through innovative solutions.

- With a diverse team of 66,000 talented professionals across 145 markets, Dentsu International operates through its six leadership brands-Carat, dentsu X, iProspect, Isobar, dentsuMB, and Merkle.

- Dentsu International India, a part of this global network, is the 2nd largest advertising agency network in India and the 5th largest worldwide.

- The Senior Manager - PR (Digital) will be instrumental in shaping and delivering our digital marketing and PR strategies.

- This role requires a seasoned professional who can drive business development, lead generation, and online reputation management (ORM).

Key Responsibilities:

- Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies across various platforms including social media, search engines, and display networks.

- Content Creation: Build and maintain a sharp, relevant editorial calendar to share across digital channels, ensuring a regular stream of quality storytelling and real-time content.

- Data-Driven Insights: Analyze and share data-driven insights with immediate and wider teams, track customer journeys through our digital estate, and optimize for conversion.

- Audience Engagement: Organize, build, and engage with powerful custom audiences that align with target audience segment strategies, including high-clout influencers.

- Crisis Communications: Utilize social media monitoring platforms to manage crisis communications on social media.

- SEO and Content Management: Maintain and enhance website content, including Case Studies, Thought Leadership, and Blogs, using SEO best practices to improve searchability.

- Email Marketing: Manage and execute targeted email marketing strategies, optimizing for engagement and growth.

Agency Management: Oversee agencies/partners to optimize our Search and Paid Strategy and performance.

Working with us (Our Culture & Ethos)

Joining dentsu international, you'll join a team of 66,000 driven, talented & gifted individuals who work in functions across Media, Creative, Customer experience management & Shared Services.

Here, they collaborate every day to write inspiring stories of growth & learning, audacious innovation & dreams that they turn into reality having a lot of fun as they do that! It is a place of incredible spirit, drive & growth!

Inclusion and Diversity :

- We're proud to be different and that starts with our people.

- We believe in equal opportunities for everyone.

- We won't define people by their race, gender, sexual-orientation, age or disability.

- Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing.

That's what we care about.

- So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Our Culture & Ethos:

- Joining Dentsu International means becoming part of a dynamic, driven, and diverse team dedicated to making a positive impact.

- Our culture thrives on collaboration, innovation, and inclusivity.

- We celebrate individuality and are committed to equal opportunities for all, fostering an environment where everyone can bring their full selves to work and create something extraordinary.

Location: Gurugram