Dentsu Creative - Manager - Account Management

About Dentsu International India:

Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India!) Dentsu international comprises of six leadership brands Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle, each supported by its specialist divisions and scaled services.

With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before!.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses.

With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at: https://www.dentsu.com/

https://www.dentsu.com/careers

Role Summary:

Job title: Manager - Account Management

Location: Gurugram

Experience: 6-8 years

Job Description:

- Craft & implement social / digital campaign strategies for creating brand awareness thus strengthen brand positioning and meet brand objectives.

- Conduct internal audits, analyze social media campaigns with tracking systems to gather data and determine efficacy and areas for campaign improvement.

- Set strategic roadmaps/objectives for digital projects, report on ROI for effective implementation of strategies.

- Model & track KPI's to measure campaign/digital project performance as necessary.

- Plan and prepare quarterly, bi-annual & annual campaign reports and assist in crafting roadmaps for the brand.

- Proactively collaborate with all teams (viz. SEO/Tech/Media/ORM/ Research/Ecommerce, others) in order to provide authentic and helpful responses for campaign & brand requirements.

- Ensure that all deliverables exceed set expectations.

- Commercial reporting, accounting and finance/forecasting responsibility for owned accounts such as billing and collections.

- Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects and take responsibility for its commercials and negotiations.

- Oversee & participate in the on-ground events & workshops as deemed necessary.

- Proactively initiate, publish PR activities and case studies on quarterly basis.

- Perform research on current industry trends and audience preferences and make efficient use of insights drawn to improvise digital marketing strategies.

- Identify new opportunities to promote and assist in brands' business growth.

- Establish a robust relationship with the client(s), collect briefs, consult them thereby ensure effective execution of SOW (scope of work) and efficient alignment of tasks and timelines, internally as well as externally.

- Lead, drive, challenge & participate at all stage of the strategizing, planning, creative and delivery process.

- Define timelines and milestone requirements and manage sign offs with the clients.

- Producing project schedules, creative briefs and plans, risk assessments, delivery plans and weekly progress/status reports.

- Address escalations & queries (internal & external) in an effective and seamless manner thereby efficiently service & cultivate existing relationship.

- Effectively manage & mentor the immediate team(s), direct them in finding creative solutions to both client and internal challenges, build up knowledge-sharing across all disciplines.

- Provide the immediate team with all necessary trainings & tools to improve their core expertise and aid in continued career growth.

- Effectively manage and overcome scathing challenges.

QUALIFICATIONS REQUISITE:

- Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent.

- Certification in Digital Media / SEO / SEM / Ecommerce/Strategy or Planning will be added honors.

- 3.5 6 years of work experience with a brand, digital/social/advertising/creative/media agency.

TECHNICAL SKILLS REQUISITE:

- Comprehensive knowledge of Social & Digital Media, Online Marketing, Publishing platforms and abreast with latest industry trends, model, communication concepts, practices, tools, etc.

- Dynamic written communication, presentation and oration skills; strong hold on language.

- Should have a constant and relevant presence in the social spaces.

- Innate balanced analytical and strategic thinking ability.

- A business and brand thinker, understanding the relationship between media and business outcomes.

- Strong understanding of the changing role of digital media in brand development.

- Highly organized to be able to handle multiple deadline driven projects and workflows.

- Able to train, manage and guide a team of highly skilled individuals.

- Ability to effectively communicate company brand values via social media.