Dentalkart - Digital Marketing Head - App Marketing

Key Responsibilities:

1. Strategic Planning:

- Develop comprehensive digital marketing strategies aligned with Dentalkart's business goals and industry trends.

- Create app-specific marketing plans to drive downloads, user acquisition, and engagement.

- Translate business objectives into actionable and measurable marketing strategies.

2. App Marketing:

- Develop and implement strategies to increase app downloads and user retention.

- Collaborate with product and development teams to enhance in-app experiences and integrate analytics for tracking user behavior.

- Leverage app store optimization (ASO) techniques to improve app visibility and rankings.

- Execute targeted campaigns through app advertising platforms like Google App Campaigns, Facebook Ads, and others.

3. Team Leadership:

- Lead, mentor, and manage a team of digital marketing specialists and developers, fostering collaboration and innovation.

- Drive excellence in execution and ensure the team delivers on KPIs and client satisfaction.

4. Technical Expertise:

- Utilize proficiency in React and Native languages to drive tech-enabled marketing solutions for app and web campaigns.

- Collaborate with the tech team to optimize app functionality and digital integrations.

5. Social Media Management:

- Oversee the creation and execution of engaging social media strategies across platforms.

- Ensure the content aligns with the brand's tone and resonates with the target audience.

6. Performance Marketing:

- Design and implement performance-driven campaigns, optimizing for key KPIs like downloads, user retention, conversion rates, and ROI.

- Utilize analytics tools to evaluate campaign effectiveness and make data-driven improvements.

7. SEO Strategy:

- Develop and implement strategies to improve organic traffic, search rankings, and visibility for both app and website platforms.

- Stay updated on SEO trends and algorithm changes to ensure competitive positioning.

8. Client Collaboration:

- Build and maintain strong client relationships, acting as a trusted advisor on digital and app marketing strategies.

- Present campaign insights, recommendations, and app performance updates in a clear and compelling manner.

9. Budget Management:

- Allocate budgets effectively across digital and app marketing channels to maximize ROI.

- Monitor expenses and provide timely updates to stakeholders.

10. Innovation and Trends:

- Stay informed about emerging technologies, digital marketing trends, and app marketing innovations.

- Propose and implement new ideas to enhance Dentalkart's app growth and digital presence.

Qualifications:

Educational Background:

- Bachelor's degree in Marketing, Computer Science, or a related field.

- MBA (preferred specialization in Marketing or Digital Strategies).

Experience:

- 7+ years of experience in digital marketing, with a focus on app marketing, advertising agencies, or high-growth businesses.

- Proven expertise in React and Native languages to implement advanced marketing solutions.