DemandLane - Product Analyst/Senior Product Analyst

Lead Engagement Optimization:

- Analyze and optimize lead engagement strategies, focusing on dialing, texting, and cadencing to improve contact rates and conversions.

- Conduct A/B testing to validate the effectiveness of different engagement strategies.

Data Analysis:

- Analyze lead drop-off funnels to identify patterns, trends, and areas for improvement.

- Use data analytics tools and techniques to provide insights and recommendations for optimizing lead engagement.

Communication Strategy Design:

- Develop and implement tailored communication strategies for various stages of the engagement funnel to maximize lead conversion.

- Collaborate with cross-functional teams to align communication strategies with overall business objectives.

Experimentation and Testing:

- Aggressively test and experiment with various hypotheses to optimize lead engagement and conversion.

- Monitor and report on the effectiveness of experiments, providing insights and recommendations for scaling successful strategies.

Market Research:

- Conduct market research to identify software and tools that can enhance lead engagement and conversion.

- Collaborate with the tech team to implement and optimize the use of identified tools and software.

Automation and Optimization:

- Implement automation across various processes to boost efficiency and response times.

- Constantly seek opportunities for system and process optimizations to reduce manual touchpoints and increase contact efficiency.

Compliance and Reporting:

- Ensure all lead engagement activities adhere to industry regulations.

- Prepare and present regular reports on lead engagement metrics, experiment results, and optimization recommendations to senior management.

Qualifications:

- Bachelor's/Master's degree in Engineering, Statistics, or a related field.

- Minimum of 3-6 years experience in Product, Product operations, Business analysis, or a similar role.

- Proficiency in data analytics tools and software.

- Strong understanding of lead engagement strategies, A/B testing, and funnel analysis.

- Experience with NLP/large language models (LLMs) for lead engagement.

- Excellent analytical, communication, and presentation skills.

- Ability to work in a fast-paced, data-driven environment.

- Knowledge on Agile tools and methodologies.

- Experience with the US market.