Role: Demand Generation Lead Education: Bachelor's degree Experience: 3 - 8 Years Location: Cochin/Chennai Company : Mitsogo Roles & Responsibilities - Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution. - Plan, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events. - Optimize lead generation efforts through effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows. - Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts. - Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation. - Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies. - Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing. Required Skills & Knowledge - Degree in marketing, business, or a related field. - Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry. - Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events. - Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce. - Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance. - Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously. - Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders. - Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth.

Cochin/Kochi

Chennai

Demand Generation Lead - IT 

Job Description for Demand Generation Lead - IT  in Auraa solution in  Cochin/Kochi Chennai for (3-7) years of experience. Apply Now!