Business Analysis Advisor- Marketing & Sales Analytics
Professional Experience & Technical Skills :
Past Experience :
- Should have worked as a business analyst/ consultant/ advisor with a reputed organization,
- Past exposure of having dealt with databases, software development/ programming,
Business Knowledge :
- Candidate should be able to exhibit expert domain knowledge of Analytics, including :
- Expert knowledge of key Business drivers
- Should have worked on projects of significant business value,
- Should have a good knowledge of key industry & business trends,
- Should be able to demonstrate good business and financial acumen especially wrt online business and online metrics.
- Expert level knowledge of MS Excel, along-with good knowledge of key analytical and database tools & applications including SAS, SQL, MS Access etc,
Execute to Business Deliverables, take ownership of work within a Business Area Candidate should have played a role where he/she has been accountable for deliverables within a business area :
- Took complete ownership of work and business deliverables,
- Worked in large cross functional teams,
- Managed multiple processes, dealt with multiple stakeholders as part of work delivery,
Project Management Skills :
Managed large/ long term engagements with the ability to :
- Develop, monitor and execute to project roadmap,
- Prioritize amongst multiple objectives and demonstrated flexibility during the course of the engagement,
- Delivered results with clear business benefits,
Customer/ client management skills including:
- Good communication and influence skills,
- Proactive communication and expectations setting,
- Proactively develop strong relationships with customers and business leaders,
- Good presentation skills,
Demonstrated thought leadership :
Ability to think creatively and come up with ideas / thought with significant business/ organisational impact,
Good team player : Ability to work in teams, that may often be cross functional in composition,
Education : PG - MBA from a Premier Institute with an Engineering degree
Experience :
Mandatory :
- Total 6+ Years experience
- Worked as a business analyst in Analytics/ Business Intelligence/ Consulting
- Candidate should have played a role where he/she has been accountable for delivery within a business area
- Project management skills - Prioritized amongst multiple objectives and demonstrated flexibility during the course of the engagement
- Dealt with multiple stakeholders as part of work delivery, worked in large cross functional teams
Desirable :
- Exposure to Online testing & targeting, including running beta tests, demonstrating a data driven approach to developing business ideas for site & traffic improvements etc, will be accorded a high weight-age.
Tools :
Mandatory :
- Expert level knowledge of general purpose analytics tools & applications such as MS Excel, SAS, MS Access.
- Basic knowledge of SQL/Business Objects
Skills :
- Strongly analytical skills, ability to understand business situations and provide data backed analysis.
- High degree of business and financial acumen
- Hands-on experience with data analysis tools.
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