Delhivery - Senior Director - Digital Marketing & Customer Acquisition

Responsibilities:

- The Senior Director of Digital Marketing & Customer Acquisition is the leader for all our marketing on Express Parcel & D2C clients. Reporting to the SVP of Sales and Marketing, the person in this role will lead a team of high-performance marketers to drive awareness, consideration and conversion for our products. The person in this role will be a strategic, analytical and results-oriented leader. They will design the strategy, and drive the execution plan across paid and owned channels to acquire new customers.

- A successful candidate for this role will have experience in brand management, acquisition marketing - ranging across search marketing, mobile marketing, display advertising, performance social media to name a few.

- This role will closely work with the product and BU head to design the Express Parcel marketing strategy. They will design the customer acquisition execution plan, partner with agencies in executing the plan and continuously review and optimize the performance.

- The candidate should have experience leading and developing high-performing teams, an independent, creative problem-solver with great business acumen and analytical skills, with the ability to drive multiple projects simultaneously, while managing competing deadlines.

Key Responsibilities Include:

- Own the Express Parcel, Heavy business unit and D2C marketing strategy and execution.

- Owner of customer acquisition for these businesses, across paid, owned and earned channels.

- Work closely with the business unit and relevant product teams on the strategy - customer persona, competition, value proposition messaging - and the associated execution plan.

- Work closely with the business unit and product teams on making the onboarding journey simpler and easier.

- Work closely with brand, sales, and servicing leaders on the roadmap to ensure value creation for customers.

- Build long-term strategies for customer acquisition and lead the team in execution over the short/medium term.

- Own all acquisition optimization efforts and work closely with Product and Marketing

- agencies to make it easy for customers to join Delhivery.

- Plan and lead implementation of promotions and other value-perception drivers to trigger customer adoption.

- Work with external platforms, agencies and support partners to ensure the right tooling and optimization of campaigns.

- Mentor and develop a team of high-performing marketers

- Deliver customer acquisition outcomes within financial objectives through annual budget preparation and ongoing forecasting and monitoring results

- Drive robust and detailed measurement and reporting processes

- Work closely with Marketing Analytics and Business Intelligence teams to identify and convert data analysis into actionable insights for customer acquisition

Basic Qualifications:

- Experience in designing and executing marketing strategies

- Has depth and creativity in performance marketing

- Command over the written and spoken language to drive content creation and delivery

- Ability to collaborate with business unit and Product owners to interpret commercial plans and product roadmaps into a marketing/communication plan

- Experience presenting metrics and progress to goal with stakeholders

- Experience using data and metrics to measure impact and determine improvements

- Experience managing teams

- Experience guiding creative input, development and execution from concept to completion

- 12+ years of marketing experience

- Experience driving direction and alignment with cross-functional teams

- Proficiency with analytics, performance monitoring, advertising deployment and attribution tools and ability to do deep data analysis to develop recommendations

- Demonstrated experience in managing large-scale complex projects with multiple stakeholders with high attention to detail

- Strong leader having managed high-performance teams and collaborating with cross functional teams

- Demonstrated ability to turn complex data and insights into easily understood data stories

- Highly effective written skills honed to develop thoughtful, strategic and detailed narratives to drive Org. thinking on key marketing and customer acquisition areas