Delhivery - Manager - Social Media

Overview: We are seeking a dynamic and experienced Social Media Manager to lead our social media strategy and execution across digital platforms. This role requires a deep understanding of digital trends, social media analytics, and content creation to drive engagement and brand awareness.

Responsibilities:

Strategy Development:

- Develop and implement comprehensive social media strategies aligned with company objectives/themes.

- Responsible for Delhivery's Online Brand Reputation Management

- Identify emerging trends and opportunities in digital and social media marketing.

Content Creation and Management:

- Oversee the creation of engaging content for various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).

- Ensure content is compelling, relevant, and optimized for each platform and audience.

Community Engagement:

- Foster community engagement through active participation in conversations and monitoring of user interactions.

- Develop strategies to grow and nurture our online community.

Analytics and Reporting:

- Utilize analytics tools to monitor and evaluate social media performance and ROI.

- Provide regular reporting and insights to stakeholders, identifying areas for improvement.

Collaboration and Leadership:

- Collaborate with cross-functional teams, including brand managers, HR, Ops, CS and Technology, to align social media strategies with overall marketing initiatives.

- Team Hiring and Mentoring

Execution:

- Map and maintain a quarterly calendar and own on-time quality execution/posting

- Onboard an effective agency to execute a quarterly social calendar

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).

- Proven experience (5+ years) in digital marketing and social media management, ideally in a senior role.

- Strong understanding of social media platforms, tools, and trends.

- Excellent written and verbal communication skills.

- Analytical mindset with the ability to interpret social media metrics and translate them into actionable insights.

- Creative thinker with a passion for innovation and continuous learning.

Additional Skills:

- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

- Familiarity with SEO principles and content marketing strategies.

- Ability to thrive in a fast-paced, entrepreneurial environment.

- Demonstrated ability to manage multiple projects and meet deadlines.