Delhivery - Manager - Performance Marketing

About Delhivery

According to RedSeer Report, Delhivery is India's largest and fastest-growing fully-integrated logistics services player by revenue as of Fiscal 2021. With its nationwide network covering over 18,000 pin codes, the company provides a full suite of logistics services such as express parcel transportation, PTL, and TL freight, cross-border, supply chain, and technology services. Delhivery has successfully fulfilled over 1 billion shipments since inception and today works with over 21,000 customers, including large & small e-commerce participants, SMEs, and other enterprises & brands. For more information about Delhivery, please visit www.delhivery.com.

Role

Delhivery is looking for a Performance marketing manager for our SME and Consumer businesses to drive conversion via paid channels profitably and grow the business at a double digit MoM rate.

Key Responsibilities Include:

- Being responsible for the lead acquisition pipeline and set up, including monitoring and optimizing our performance marketing campaigns on LinkedIn ads, Paid search (Google, Bing), and Facebook ads

- Owning mid- and bottom-of-funnel cross-channel nurturing via paid ads to drive conversions; build custom audiences and monitor website tracking to grow our retargeting base

- Identifying new opportunities and new performance marketing channels to test and validate as potential Lead sources

- Evaluating the performance of ongoing campaigns based on KPIs and create reports on Moengage, GA4 or Google Data Studio (CPC, CPL, ROAS, CAC: LTV, Cohorts, etc.)

- Having experience dealing with B2B marketing attribution models, you will collaborate with marketing operations to ensure the best attribution accuracy possible

- Collaborating with our Sales Ops team on form tracking and lead prospecting strategy

- Working closely with our designers and copywriters to deliver best-in-class ad creatives, ad copies, and landing pages (built on Hubspot or Unbounce)

- Researching and analyzing competitors' performance marketing activities

- Working closely with the Digital marketing Lead on performance budget planning and strategy

- Researching current trends and developments in B2B marketing and bring your own ideas into daily work processes and new projects

Requirements:

- You have 5+ years of paid social /paid search experience (LinkedIn/Facebook/Google ads) in SaaS companies or in B2B demand generation

- You have gained experience with scaling performance marketing programs across different countries and geos

- You are experienced in Google Analytics, Tag Manager and Data Studio

- You have experience managing a yearly budget of 1Cr or more is a plus

- You possess experience with marketing automation platforms like Moengage are a plus

- Your SEO Skills are considered a big plus

- You have outstanding written and oral ability in English.