Delhivery - Digital Marketing Lead

Job Summary:

The Digital Marketing Lead will be responsible for developing, implementing, and managing marketing campaigns across digital assets and ad platforms. This role requires a deep understanding of current digital marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution. The Digital Marketing Lead will work closely with the brand team and vendors.

Key Responsibilities:

- Develop and execute a comprehensive digital marketing strategy to enhance brand presence, drive traffic, and generate leads.

- Analyze data to identify new opportunities and improve campaign performance.

- Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, display advertising, and content marketing.

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

- Oversee the creation of high-quality digital content, including website content, blogs, whitepapers, case studies, infographics, and videos.

- Utilize analytics tools to monitor and evaluate campaign performance and recommend changes

We're looking for:

- More than 6 years of experience on digital campaigns for established brands with considerable budgets

- Hands on manager with a deep understanding of platforms - not just an agency coordinator

- P&L savviness with an ability to understand the business in addition to expertise of digital channels

- Undergraduate degree in Engineering will be preferred for this role