Decimal Point Analytics - Manager - Marketing

Position: Marketing Manager at Airawat Indices

Domain Focus: Equity and debt Indices in India

Reporting to: CEO of Airawat Indices

Opportunity

Airawat Indices is an innovative provider of customised indices. Airawat aims to design and offer indices based on Indian ground realities and will use alternate investment factors in the asset allocation decisions. Airawat Indices promoters are experts in financial technology, data analytics, financial research, governance and ESG.

Airawat Indices has already launched its first index and is in the process of designing its second offering. The company is also developing a technology platform to automate new indices' launches.

As a Marketing Manager, you will be the external face of Airawat Indices, driving its business growth, enhancing brand value, deepening relationships with existing clients and attracting new clients.

Details

- Airawat Indices has ambitious plans to expand its index offerings and build a technology platform for asset managers in the coming years. India's investment markets are looking for new financial products and requirements for innovative or bespoke indices will grow. As a Marketing Manager, your role will be to ensure that Airawat Indices becomes the first preference for asset managers looking for new ideas for investment products.

- As the Marketing Manager, you will work closely with the Product Manager(s) and the sales team. You shall be responsible for product launches, email campaigns, social media initiatives and raising the profile of Airawat Indices at various forums.

- You will familiarize yourself with the relevant regulations and should be able to communicate answers to the questions from the potential clients about Airawat Indices, methodology, backtesting etc.

- Airawat Indices has plans to launch new indices continuously, and you will be part of the team that will support the Product Manager to crash the launch time for new indices by providing feedback from potential clients. Technology platforms for the bespoke index will be the primary differentiator for Airawat Indices. Your job will involve marketing this platform to savvy players in the investment world to test their product ideas and set Airawat apart from the existing players in the market.

Skill sets

We are looking for a Marketing Manager with B2B experience. This experience must include leadership in launching a new product in a mature organisation or a start-up. While knowledge of the investment indices is essential, we are agnostic to the work experience in the relevant field. Candidate must demonstrate an entrepreneurial mindset.

We expect the Marketing Manager to have good knowledge of the index constructions and be familiar with the Indian investment market (debt and equity) and regulations governing the Indian securities market (especially SEBI Mutual Fund regulations).

Education :

While we have no specific criteria, the candidate should be able to communicate the Maths and Statistics behind scoring methodologies and Index calculations. They should be able to communicate the client feedback to the Product Manager(s) and the data & technology teams.