DealsoyeDeals - Director - Marketing & Branding

Position: Director - Marketing and Brand / Location: Chennai

Objectives:

Objective is to strengthen brand positioning, increase brand visibility and recognition to strengthen and expand Origin's client base. Effectively utilize multiple media both online and offline, supporting the growth revenues through both hunting and farming.

Key job actions:

- Plan, develop, implement, & manage the company's strategic initiatives related to branding, marketing, public relations & engagement 

- Measure & monitor ROI metrics behind all initiatives & tailor approach/techniques to improve ROI

 - Identify the best methods & practices across various offline & digital channels including social media platforms

- Study current state of the marketing process & make necessary adjustments & improvements

- Lead a team of inbound & outbound marketing executives with the ability to build & mentor as our initiatives grow 

- Define & detail the exhaustive list of activities pertinent to core marketing strategies including but not limited to email marketing, targeted events, social media marketing, campaigns, roadshows/events 

- Craft messaging in consultation with Sales for services & products and run integrated marketing campaigns 

 - Employ tools & technologies such as CRM, marketing automation & similar to optimize the time-to-market cycles

- Provide market insights to technology & operations teams to continuously innovate and in turn generate content for marketing communication to support lead generation 

- Conceptualize & formulate a framework for collaterals - print & digital - for campaigns, events/roadshows & to drive thought leadership. 

 - Strong copywriting / reviewing skills focusing on the brand & messaging 

- Improve our social media presence to generate new leads - Manage the overall budget for marketing initiatives & activities 

- Establish a marketing communication & publishing calendar 

- Onboard & partner with external agency, as required, for social media, website optimization & augment lead generation 

- Maintain & periodically refresh our prospect/suspect database 

- Work with the practice leads/heads to develop case studies, whitepapers, surveys & other collaterals.

Education:

- An MBA in marketing, business, and/or Post Graduation in mass communications

Experience:

- At least eight years in marketing manager, preferably in eLearning, IT services or product organization, or in any other services domain.

 - Has a proven record of strong leadership and consensus building skills; marketing management and strategic planning experience; and successful development and administration of a marketing program.

Required Skills:

- Must demonstrate initiative, be highly organized, able to manage multiple projects while prioritizing work assignments, and able to work well with leadership and staff at all levels in the organization. 

 - Must have excellent oral communication, written communication, presentation and interpersonal skills. 

 - Needs good knowledge of Microsoft Office applications (Outlook, Word, Excel, PowerPoint), and website content management systems (e.g. WordPress). 

 - The successful candidate must demonstrate an ability to write effectively for public relations and other purposes for audiences inside and outside Origin. 

- Ability to evaluate opportunities for business development and manage a budget.

Preferable:

Adobe Creative Suite (InDesign, Photoshop, Illustrator), Adobe Acrobat Pro, Familiar with SEO and Google Analytics including ability to set goals, interpret metrics, and implement projects that will improve online performance and visibility.