DealShare - Head - Growth Marketing

Head Of Growth Marketing

Dealshare is the fastest growing social commerce startup with presence in 20+ cities across Rajasthan, Gujarat and Maharashtra. Our idea is to build an e-commerce platform for the masses, where the focus is to provide not just low prices and right assortment but also a fun-filled addictive shopping experience with vernacular browsing. Based on word of mouth virality, generated as a result of price value, ease of sharing and engaging shopping experience DealShare is delivering 20K+ orders everyday in our markets. Our platform is serving as a launchpad to boost regional/local brands and manufacturers by increasing their geographical footprint making them competitive in markets dominated by larger players.

Dealshare is founded by ex-Microsoft/Myntra/Metro Cash & Carry - IIT/IIM alumni passionate about building an inclusive e-commerce platform relevant across all social stratum. In this endeavour, we are backed by some marquee investors like Matrix Partners, Falcon, and Omidyar. We plan to reach 100 cities by 2021 and for this goal, we are looking for equally passionate folks to join us.

Location: Bangalore

What you'll do:

- Evolve and lead a high performing growth marketing team who will partner with other key business teams

- Develop scalable strategies for customer acquisition and retention that balances investing in mature, high-performing channels with testing emerging channels.

- Continue to refine and expand our channel strategy across all mediums: SEO, SEM, display, social, content, affiliates, email.

- Deliver actionable insights by synthesizing information from across online and offline channels.

- Provide proactive insights and analysis on strategic challenges and new marketing opportunities.

- Develop a holistic view of our customer lifecycle and how growth can positively impact that lifecycle.

What you'll need:

- Leadership experience in Growth roles in high-growth eComm/Consumer Internet startups or gaming organizations.

- Deep understanding of performance marketing, content strategy, and analytics. A data-driven strategist who has lived in a rigorous LTV/CAC world.

- Self Serve in B2C experience is a must.

- 8+ years of experience in internet, digital, and performance-marketing roles.

- Outstanding communication skills, and the presence and experience to drive cross-functional teams toward measurable outcomes.

- Strong data driven problem solving skills, eye for extreme details and process led.

What's in it for you:

- Marketing: Own consumer / user traffic, conversions and revenue growth

- Own, define and drive growth strategy across consumer segments, geographies, categories, products and channels

- Own Go to Market and drive roadmap to achieve daily, weekly, monthly, quarterly revenue

- Build your team: Hire and mentor the team - brand, marketing, content, analytics etc

- Insights: New User, New Campaign, New Channels, New Categories / Products, Automation to beyond metro, beyond google, next 500 million users

- Analytics: Market Research, Consumer Insights, Competitive landscape, Business Intelligence

- Stakeholder Management: Drive growth through Brand, Marketing, Product, User Experience, Category, Operations, CS

- Special Projects: Lead business critical special projects involving stakeholders across functions like marketing, operations, catalogue, product, business development etc.