Datawrkz - Account Management - IIT/NIT/BITS

Function : Account Management

Reporting to : Senior Director - Operations

Key Responsibilities :

Client Servicing and account management :

- Own client(s) as the Single Point of Contact

- Craft media plans and build proposals for campaigns the client wants to execute

- Discuss with clients the campaign objectives and the path to achieve specific objectives

- Coordinate internal teams aligned with the account to ensure client success

- Explore and drive upsell opportunities with the existing clients either in conjunction with sales team or independently

- Coordinate with the Operations Head and Finance to manage contracts and payment

Campaign Management & Optimization :

- Oversee creation, implementation, and tracking of online marketing campaigns in Google Adwords, Facebook and Programmatic platforms

- Optimize to improve campaign success metrics including CTR, CPC, CPA and campaign pacing

- Liaise with media buying platforms and technology partners to improve campaign delivery

Initiatives :

- Apply own insights, analysis and client feedback to tune campaigns to success

- Share, educate and assist the internal team members and clients with relevant insights to improve Datawrkz's offerings

Qualifications, Skills and Experience :

- B.Tech from Premier Institute

- Minimum of 1 year working in a Client Servicing/Account Management role

- Experience managing US clients with direct interaction with client preferable

- Very strong analytical skills

- Presales experience will be a bonus

- Clearly demonstrated interest and understanding of Digital Marketing Industry (Either worked in or taken proactive steps to learn. Understanding of digital marketing terminology and concepts is an absolute must)

- Strong written and verbal communication skills

- Thorough knowledge on Ms Excel tools like pivot table, lookups, macros, charts etc.

- Candidates who have worked with Digital marketing or other marketing services industry (including market research, ad agency, PR agency etc) will be preferred

Key Competencies :

- Analytical : Enjoys working with numbers

- Communication skills : Written and verbal

- Level-headed : Ability to absorb pressure and coordinate colleagues without direct reporting responsibility

- Learning : a quick learner and passionate about working in a rapidly evolving industry: comfortable in learning new things everyday

- Proactive : able to handle a situation and tests out alternatives independently