DataWeave - Manager - Content Marketing

About DataWeave :

DataWeave is a cutting-edge SaaS-based digital commerce analytics platform that empowers retailers with competitive intelligence and equips consumer brands with digital shelf analytics on a global scale. By harnessing the power of DataWeave, retailers gain the ability to make smarter pricing and merchandising decisions, while consumer brands can optimize their digital shelf performance across key performance indicators such as share of search, content quality, price competitiveness, and stock availability. At the heart of DataWeave's capabilities lies its state-of-the-art AI-powered proprietary technology, which aggregates and analyzes 500+ billion data points, covering over 400,000 brands, 4,000+ websites, and spanning across more than 20 industry verticals.

Our distinguished clientele includes some of the world's largest and most renowned retailers and brands, among them Nordstrom, Overstock, The Home Depot, Mars, Bush Brothers, Modelez, Pernod Ricard, and many others.

We are a globally distributed team, composed of over 220 talented engineers, product managers, and eCommerce experts located across San Francisco, Seattle, Austin, and Toronto in North America, complemented by our technology-focused offices in Bangalore.

Marketing @DataWeave

The marketing team at DataWeave thrives on embracing unique challenges within an industry ecosystem that is currently in the midst of global consolidation and maturation. This dynamic environment provides our marketers with the exceptional opportunity to shape the narrative of a rapidly expanding company like DataWeave and the broader landscape it navigates.

Our reach extends to markets worldwide, encompassing the United States, Europe, India, and the Middle East. We engage with a diverse array of industry verticals, ranging from retail, eCommerce, and consumer brand manufacturing to investment firms. Consequently, marketing at DataWeave represents a profound learning journey. It entails skillfully engaging multiple audiences, utilizing tailored content across an array of communication channels.

Job Description :

- At DataWeave, content plays a pivotal role in steering all our go-to-market and top-of-funnel initiatives.

- We are currently in search of a highly skilled Content Marketing Manager who can steer the creation and dissemination of compelling, top-tier content across a diverse array of media, effectively resonating with various personas within the retail and consumer brand sectors.

- The chosen candidate will take ownership of the entire content repurposing and distribution process, seamlessly managing it from start to finish, capitalizing on channels such as email and social media.

- Furthermore, they will collaborate closely with our team of content writers and establish strong working relationships with numerous internal stakeholders to oversee the continual production of content with a marketing focus.

- This opportunity represents an ideal pathway for content managers to evolve into influential content leaders within a rapidly ascending enterprise SaaS company poised to attain unicorn status.

Responsibilities :

Content Distribution :

- Own the content distribution process end to end. Define and assemble key audience cohorts across regions and stages of the acquisition funnel.

- Create and distribute marketing newsletters monthly to a variety of audiences to a variety of audience segments.

- Devise and implement an email nurture program to engage with top-of-funnel subscribers on a timely basis.

- Repurpose existing content assets into infographics, social posts, emails, etc. to aid in effective content distribution across a range of owned channels.

- Define, measure, and report on the key success metrics for content distribution and consumption using relevant tools.

Content Creation and Strategy :

- Work with our writers and external partners to facilitate the creation of content on a wide variety of topics regarding our value proposition for retailers and consumer brands. Help generate a diverse content assets, such as blogs, website copy, press releases, case studies, industry reports, guides, white papers, videos, and other emerging formats.

- Understand and translate the benefits of DataWeaves product suite, which includes proprietary AI/ML, deep learning, and data science technologies, to a business-focused audience.

- Maintain a calendar based on sales and marketing priorities. Work with business analysts, customer success managers, product managers, and other subject matter experts for new content ideas.

- Engage content writers, freelancers, and agencies as required. Work closely with internal and external graphic designers for powering well designed visual content.

Requirements :

- 7-12 years of experience in content marketing and content distribution at SaaS-based B2B companies.

- Bachelors degree or higher in marketing, business management, journalism, media communications, engineering, or equivalent fields.

- Exceptional verbal and written communication skills with the ability to produce, evaluate, and proofread diverse types of content.

- Expertise and experience in using marketing automation systems like Hubspot to create, run, and track brand awareness and content distribution campaigns for a variety of audiences.

- Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity.

- Experience of managing a team of content writers, agencies, freelancers and other stakeholders.

- Experience with social media engagement strategies and best practices.

- Ability to work under aggressive timelines, multitask, prioritize, and manage time efficiently.

- Experience working with data-led SaaS companies.

- US / International focused content experience would be preferred.

- Experience in creating and distributing retail, eCommerce, or consumer brand related content.

- Based in Bangalore and is willing to work from the office for at least two days each week.

- Applicants will be required to share a portfolio of content produced by them before being

shortlisted.