Data Scientist - Marketing Mix Modeling About the Role: - We are seeking a highly analytical and detail-oriented Marketing Mix Modeling (MMM) Specialist to join our team. - The ideal candidate will be responsible for developing, implementing, and optimizing marketing mix models to measure and enhance marketing effectiveness. - This role requires strong statistical and econometric skills, experience with data analytics tools, and a deep understanding of marketing strategies across various channels. Key Responsibilities: - Develop and refine MMM models to evaluate marketing channel effectiveness and measure ROI, attribution, and contribution of various marketing activities. - Leverage advanced statistical techniques such as regression modeling, time series forecasting, Bayesian methods, adstock/carryover effects, and saturation modeling to derive actionable insights. - Collaborate cross-functionally with marketing, finance, and data science teams to align data-driven recommendations with business objectives. - Manage stakeholder relationships by effectively communicating insights, aligning expectations, and ensuring that modeling outputs drive strategic decisions. - Stay updated with emerging methodologies in data science, marketing analytics, and econometrics to enhance model capabilities. Required Qualifications: - Bachelor's or Master's degree in Statistics, Econometrics, Data Science, Marketing Analytics, Mathematics, or a related field. - 3+ years of experience in marketing mix modeling, data analytics, or a related role. - Proficiency in programming languages such as Python, R, or SQL. - Experience working with large datasets and cloud-based data platforms. - Strong knowledge of statistical modeling techniques, data visualization, and machine learning concepts.

Bangalore

Data Scientist - Marketing Mix Modeling 

Job Description for Data Scientist - Marketing Mix Modeling  in Axiomrc in  Bangalore for (5-9) years of experience. Apply Now!