Data Scientist - Marketing/Digital Analytics - BFSI

Experience:

1. Minimum 2 years in Marketing / Digital Analytics

2. Expertise in Digital Analytics / Social Media Analytics.

3. Experience in Google/FB Analytics & Campaigns and Exposure to Social Media analytics different data sources.

4. Experience in Campaign Reports from different platforms and Advanced Campaign Filters.

5. Strong practical experience in Advanced SQL , & Excel.

6. Experience in handling/deployment of analytics and data science projects.

7. Analysis of multiple Dimensions/Metrics

8. Building and Analyzing Custom reports

9. Analysis by channel/segment/Metrics

10. App & Web Event Analysis

11. Measure & Drive Campaign Effectiveness

12. A-B Testing, Digital journey, targeting/re-targeting

13. Python, and Churn Analysis