Data Scientist - FMCG

Functional Responsibilities :

- Build & codify media performance measurement strategies: Collaborate with internal/external stakeholders to create capabilities, tools and processes to drive best in-class efficiency, effectiveness & sufficiency

- Develop best-practices among all brands and scale lifting and shifting learnings across countries and categories. Enable global and brand teams to leverage tools, capabilities and processes to further media objectives

- Maintenance of existing marketing mix models

- Periodic refresh of existing models across markets and brands

- Periodic model validation to check need for rebuild

- Guiding business with periodic updates

- Building new marketing mix models

- Building new marketing mix models for existing or new markets

- Building any other form of new measurement asset to answer business questions

- Formulate hypotheses, plan and execute statistical models for measurements/ROI analyses, share results with key leaders as well as drive meta-learnings

- Ensuring Statistical robustness of the models and model reads

- Ensure timely build and refresh of the models so that it can help in timely business decisions

- Actively test data science concepts, and technologies that can be scaled across portfolio

- Partner with PepsiCo functional teams, agencies and third parties to ensure acquiring, tagging, cataloging and managing all media, Nielsen and internal data periodically in structured format as needed for measurement statistical models

- Create reusable modeling assets(codes, techniques, functions) to cut short refresh and model build time

- Engage in R&D to try new modeling techniques to ensure faster and better answers to business problems