Data Scientist/Consultant - Analytics

Designation: Analytics Consultant

Job Location: Bangalore/Hyderabad/Chennai/Noida

Qualifications: BE/ BTech/ ME/ MTech/ MSc Statistics

Years of Experience: 4 to 6 years

Role and Responsibilities:

Marketing & Customer Analytics:

- Provide processes to measure, manage, and analyze marketing activities.

- Offer actionable insights and recommendations to optimize marketing ROI and performance efficiency.

- Use customer behavior data for market segmentation, predictive analytics, direct marketing, site selection, and customer relationship management.

Data Science and Analysis:

- Apply scientific methods, processes, and systems to extract knowledge or insights from various forms of data (structured and unstructured).

- Employ multivariate statistical techniques such as regression, classification, and segmentation to analyze data.

Required Skills and Expertise:

- Proficiency in programming languages commonly used in data science such as SQL, Python R and Visualization tools like Power BI, Tableau etc

- In-depth knowledge of multivariate statistical techniques, including regression, classification, and segmentation.

- Ability to analyze and interpret complex data sets.

- Expertise in handling structured and unstructured data.

- Skilled in SQL querying with data extraction, transformation, and loading (ETL) processes.

- Understanding of marketing metrics and the ability to analyze marketing activities.

- Experience in providing insights for optimizing marketing strategies and operations.

- Ability to work effectively within a team, particularly in interdisciplinary settings.

- Experience in managing projects and delivering results within specified timelines.

- Strong analytical and problem-solving skills to address complex business and technical challenges.